Modern Pricing

Why would a business implement a dual-price strategy and experience?

It is a better customer experience than adding a fee to a transaction, helping businesses focus on their customer experience and driving word-of-mouth growth.

1

It allows a business to cover its expenses to operate in a fairer manner to the consumer, as cash transactions have one less expense than card transactions.

2

Gives customers a choice, allowing them to save a little money, instead of all prices being raised to cover costs regardless of how they pay.

3

A properly executed Dual Price strategy program meets the following requirements:

Surcharging

Why would a business implement a surcharge pricing strategy and experience?

It allows a business to cover its expenses to operate in a fairer manner to the consumer, as cash transactions have one less expense than credit transactions.

1

Can give customers a choice, allowing them to save a little money, instead of all prices being raised to cover costs regardless of how they pay.

2

Surcharge programs can be applied in businesses that provide services or products that cannot have a dual price applied, such as co-pays.

3

A properly executed Surcharge program meets the following requirements:

Traditional

Why would a business implement a traditional pricing strategy and experience?

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1

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2

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3

A properly executed Traditional program meets the following requirements:

If you feel that you have had a purchasing experience that was not a dual-price experience, you can submit your complaint to violations@survpayments.com.

Please include the business name and address in your email.